I found this particular article very interesting. It doesn’t really have to do with my beat,
but has to do with advertising gone wrong.
Coca-Cola created a new can switching from its classic red to a new
white background can with polar bears, the only red being their logo. So what went wrong? Consumers were mistaking
its holiday-designed can for diet coke.
Coca-Cola is said to be switching back to its time-honored red just one
month after the new design was released.
What really made this interesting was that this was the first time it
put regular Coke in a white can. The
most comical comment that I found that was being complained about the new
design was that “others felt that regular Coke tasted different in the white
cans”. The rest of the article can be
found at: http://finance.yahoo.com/news/a-frosty-reception-for-coca-cola-s-white-christmas-cans.html
There's apparently a video on youtube that shows a woman doing a taste test and she flips out when she taste the coke in the white can.
ReplyDeleteI don't understand why there would be a difference in the taste of the soda, though. It realistically doesn't make sense.
ReplyDeleteI personally think the white cans look pretty sharp. They make people look at them since they aren't the normal red can. Maybe, if people get past the idea of a different flavor (which I honestly am unsure if I believe or not), it could boost sales for coca-cola.
i remember when the green ketchup was a big thing, we got some; although it tasted the same it made me sick to eat it...i had to flip my hotdogs upside down until the bottle was empty because my mind told me that it wasn't ketchup
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